Seeking Alpha: ON Semiconductor - If It Stops Getting Worse, It Could Get So Much Better

In Hollywood, asking "How can it get any worse?" aloud is a sure way to get either a comedic or horrific answer in the next scene. In the case of large chip maker ON Semiconductor (ONNN), a lot of things have gone wrong over the past couple of years. In addition to a deal for SANYO Semiconductor ("Sanyo") that just keeps looking worse and worse, ONNN has been hit by both the general slowdown in chip demand and the particularly weak conditions in computing and consumer electronics.

With all of the bad news and adverse developments, it's easy to overlook some positives that could start working in the company's favor and relatively soon at that. ONNN is a top four/top five player in multiple large markets (transistors, diodes, analog), and the company is actively working to move up the value chain. Given the company's low utilization rate and stabilizing Sanyo performance, the company would seem to have significant margin leverage potential - potential that generate free cash flow growth way ahead of revenue growth and support a fair value of $10 or higher.

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ON Semiconductor - If It Stops Getting Worse, It Could Get So Much Better