It was less than two weeks ago when I speculated (as many others have as well) that Salesforce.com (NYSE:CRM) was preparing to do an acquisition to expand and build its marketing cloud capabilities. At the time I also suggested that cross-channel digital marketing specialist ExactTarget (NYSE:ET) could be a credible target. On Tuesday morning both of those predictions came home to roost, as Salesforce.com announced an all-cash bid for ExactTarget.
To read the full article, please follow this link:
http://www.investopedia.com/stock-analysis/060413/salesforcecom-doesnt-wait-long-build-its-marketing-cloud-crm-et-orcl-mkto-mktg.aspx
Investopedia: Salesforce.com Doesn't Wait Long To Build Its Marketing Cloud
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