Excellent earnings consistency and a long history of dividend payments will buy a lot of patience and support from investors. Consequently, I find it hard to imagine that even this disappointing patch of weak same-store sales will really dent McDonald's (NYSE:MCD) all that much. Though I'm not very fond of the multiples being paid for consumer stocks these days and won't be looking to add McDonald's to my own portfolio, I don't expect a mass exodus from these shares unless the market as a whole takes a tumble.
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http://www.investopedia.com/stock-analysis/041913/does-tough-patch-really-matter-mcdonalds-shareholders-mcd-yum-bkw-sonc.aspx
Investopedia: Does A Tough Patch Really Matter To McDonald's Shareholders?
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